The field of information technology has been expanding with the passage of time. Now every company must have their own website in order to promote their business, services or products globally. With the help of website, business can reach millions of people globally. In Web Development Courses in Lahore, you will learn that to get the website working, web hosting is needed and it should be the best in terms of everything. There are different types of hosting which are:

• Windows Hosting:  Windows hosting is mostly compatible with the platform of Windows and it is the most widely used hosting. The type of platform must be checked while purchasing a hosting package as it is mentioned about it in the chosen package.
• Shared Hosting: Shared hosting is the type of hosting which is less costly. It requires the same shared server for its numerous clients. The hosting company will manage and check the server and it also provides customer support also. It is important to check the features of shared hosting that it must be compatible with scripting languages and provides an access to  control panel. In Web Development Courses in Lahore, shared hosting will be explained in detail.
• Linux Hosting:  This is the best hosting and it is supported by all the hosting package. It is compatible with Linux only and its control panel is used to control complete account.
• Dedicated Hosting: This hosting is a type in which a separate and dedicated server is allocated to each client. A complete server can used for rent and can be used for all the resources for a website. In Web Development Courses in Lahore, you will also learn about the importance of dedicated hosting.

ITHeight has become one of the best IT training center in different cities of Pakistan. ITHeight offers Web Development Training that covers both domain and hosting in detail. Visit ITHeight and avail Web Development Courses in Lahore and learn about the types of web hosting services.

In SEO, it has been stated that backlinks have 60% role in the website rank, therefore creating quality backlinks is one of the important task in SEO. It has also observed that Google Panda has affected the ranking of websites having low quality backlinks. In SEO Training in Lahore, you will come to know that article writing and submission is the best way to create a quality backlink as content and high authority sites are the main criteria.

The article that contains the content must have unique and quality content. Spun content contains the bad grammar and poor English resulting in poor content quality therefore, it will not be helpful for SEO. In SEO Training in Lahore, you will learn that the backlink should be created in those websites that have high quality content and high authority. The websites must check before creating a backlink on the website for their keywords that the website have good authority or not.

The websites must check their already created backlinks if they have low quality links. In SEO Training in Lahore, you will also learn that if the website is having less quality backlinks, those backlinks must be removed from the website as it might affect the ranking of a website. Google penalizes those websites that have poor quality content. If some of the backlinks are created in low quality websites, it will take some time to remove them from the website due to Google Panda’s effect. Therefore, it is recommended to create backlinks in high quality websites.

In Pakistan, ITHeight has been offering numerous IT trainings in different cities. ITHeight offers quality SEO Training and covers from basics till advanced level. Visit ITHeight and avail SEO Training in Lahore to get knowledge about SEO friendly backlinks.

The internet has become one of the medium for advertising and marketing purpose for every companies. Nowadays, every company is using internet for their brand promotion with the help of blogs and social media sites such as Facebook, Twitter, LinkedIn, YouTube etc. Social Media Marketing is the most commonly used marketing method. With the help of Social Media Training in Lahore, you will come to know that social media marketing is usually done in order to increase brand awareness and revenue generation. Therefore, different social media platforms are important for branding purpose. Effective social media strategies are required to increase social media presence.

• Blog Optimization: If your business have a blog and its optimization is also being done then it is the best for your business. A blog is a platform where the content is shared with users and views and inputs are also shared among audience. However, it is important to optimize blogs for search engines and social media.
• Brand Monitoring: The use of social media tools can be done effectively in order to create the processes that help in improve the growth of business with the help of effective monitoring. The best way is to get engaged with the clients by joining conversations in such a way that your points and position of your brand is clearly explained. In Social Media Training in Lahore, you will learn that for better branding, it is important to monitor your brand continuously.
• Content Writing: The blog content is important if you want to increase brand awareness among internet users. The content must be of high quality in such a way that it grabs the attention of users. The content on social media platforms must be interesting. In Social Media Training in Lahore, you will learn that content for social media platforms must be of high quality and unique.

In Pakistan, ITHeight has been offering Social Media Marketing (SMM) Training in different cities that covers numerous social media platforms. Visit ITHeight and avail Social Media Training in Lahore to get knowledge about effective social media marketing solutions.

WordPress is the popular platform for blogging also. WordPress blogs are easy to create and manage and most important, WordPress blogs are SEO friendly. WordPress is easy to customize also as it is important while designing a blog or a website. In Web Development Courses in Lahore, you will learn that WordPress platform is the best to create your brand as it is the reliable for your readers and for your business also. WordPress has numerous plugins which are important for blogging purpose.

• Google XML Sitemaps: Google XML Sitemaps plugin is really important for WordPress blog as it will help your blog posts to get them indexed by search engines. With the help of this plugin, it will become easy for search engines in order to understand the structure of your website as well as blog. Whenever a new blog post is created, it instantly informs search engines about it. Web Development Courses in Lahore will also teach Google XML Sitemaps as it is important for every website as well as blogs.
• All in One SEO pack: This plugin is really important to install as it is SEO related. For SEO coding, this plugin is used. It manages blog’s SEO in terms of keywords title, tags, meta descriptions etc.
• Google Analytics: To track the record of blog or website traffic, there is a plugin named Google Analytics which is essential to use. It provides and displays the data and information about your website visitor such as source of visitor, gender, age etc. Web Development Courses in Lahore also covers Google Analytics plugin that is the most commonly used plugin for every website or blog for monitoring website or blog traffic.

In Pakistan, ITHeight has been covering WordPress in its Web Development Training that is without any programming language. ITHeight covers WordPress from basics till advanced level. Visit ITHeight and avail Web Development Courses in Lahore to learn about the WordPress plugins required for blogs.

With the passage of time, changes in digital marketing trends can be seen easily due to invention of modern technologies. It has been stated that now the business owners have understand the importance of digital marketing for their business. Digital Marketing Courses in Pakistan covers digital marketing from basics till advanced.

Nowadays, every person is using internet, therefore every person has knowledge about digital marketing. In Digital Marketing Courses in Pakistan, you will learn that Digital marketing is also known as internet marketing or online marketing. It is a type of marketing through which brand, products or services are promoted using different electronic media among users. Digital marketing has become one of the popular marketing strategies that has replaced the traditional marketing such as newspaper, flyers, brochures etc.

Why Digital Marketing?

• In the era of advanced technology, internet is being utilized by almost everyone. If any company wants to reach to its audience and want user-engagement, then digital marketing is the best way.
• It has been stated and observed that most of the people want those brands which provides the best and quality services, good in reputation, high quality and relevant content. For this purpose, digital marketing strategy can be used. Digital Marketing Courses in Pakistan will help how to use digital marketing for your business.
• In different digital media platforms, public or digital reviews about company matters a lot. If your company has positive reviews, then company will be able to get more potential customers.

In Pakistan, ITHeight has been offering Digital Marketing Training in different cities. ITHeight has been offering numerous strategies in Digital Marketing Training. Visit ITHeight and avail Digital Marketing Courses in Pakistan to understand why to use digital marketing for business.